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More than half a billion VeriSign seals displayed on a single day
Last year during the holiday season, we announced that we’d seen more than 250 million VeriSign seals displayed on a single day. This October we saw that number exceed 500 million in a single day.
What is the source of this tremendous growth? It’s two things in combination. First, the number of seals on sites is up. More sites display the seal, and those sites on the average are higher volume. In fact, just the seals displayed on sites in October matched the number of seals on the highest shopping day of 2009.
The second factor is the widespread presence of VeriSign Seal-in-Search. Seal-in-Search is the function whereby third-party partners such as AVG and TheFind place VeriSign seals in their own search results adjacent to their listings for sites that use VeriSign branded SSL. Seal-in-Search partners now display a number of seals equalling the number displayed on web sites. As we add partners that number should continue to rise.
Posted by Tim Callan on November 19, 2010 11:01 AM
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